Hellllooooo out there!!! Every time I write a blog post, I always promise that I will post more often. Then life happens. If you follow me on any form of social media, I'm sure you've seen.... Mama Made Lemoore is closing :(. Our last day open will be Saturday, December 23rd from 10-2.
Let me tell you a little bit about Mama Made Lemoore. It has been my LIFE for the past 18 months, well not as much for the past 6 months, but you get the idea. There was always something going on with the store, or something that needed to be done. We needed to maintain regular business hours, so I spent a LOT of time working at the store for the first year. I did everything I could think of to insure a successful storefront. Anchors Aweigh had always been successful, so how hard could it be?! HARD!! The answer is hard! Not to mention that I also have 4 kids, a husband that worked out of town 5 days a week & another business to maintain. I can honestly say that I had no idea what I was getting myself into. I've always lived by the motto, if you aren't happy with where you are, work harder. So that's what I did. I worked harder & harder & harder until I couldn't work harder any longer. I was burnt out & bitter. The store almost closed back in June, but we brought on 2 additional partners & completely revamped the store. We painted, bought new furniture & displays, sourced new vendors... I had it in my mind that if the store looked better, more like a retail store & had new, interesting products, that more people would make an effort to come down & see our store in person. I was wrong. We could go weeks at a time without a single customer even walking through our doors. All of the partners got together a few months back & decided to cut our losses & close the store after the holiday season. It sucks, it is going to be expensive & it isn't the outcome that any of us hoped for, but there really isn't anything left to do. Lemoore is a small town & downtown doesn't bring in the traffic from NAS Lemoore like I thought that it would. Ever since that day, I've felt relieved. I will be able to spend some time with my kids & my family, take some time off & figure out what direction I want to go with Anchors Aweigh. But in the back of my mind, I wondered, is it the right thing to do? Then the "Holiday Stroll" happened. I have no idea what is going on with the City of Lemoore, but something, somewhere is seriously flawed. I realized that day that without the support of the City & the Chamber, it wouldn't matter what we did, or how hard we tried. Our business would never be successful. I know that some might think that this blog post is inappropriate. People never talk about their failures. They talk about their success & their wins. But this is a loss, a failure & it sucks! I guess I wanted to write this post to let people know that life isn't perfect. Things don't always go exactly how you've planned. & that's ok. I am really looking forward to having the time to build an amazing inventory for The Old Town Flea Market in spring 2018. Make sure that Vivily Vintage & Handmade is stocked in Fresno & maybe even add a couple more locations later this year.
I'm sure you've noticed, my website is 'naked'. I am going to take it off maintenance mode & add products as I photograph them. A couple of changes to be aware of;
- I will not be taking any custom orders. The design & proofing process takes too long. I may open those back up once my daughter starts kindergarten in fall 2018, we'll have to see what my workload is at that point.
- I will no longer be available for local pick ups. All orders must be shipped.
I want to thank everyone for your support & your encouragement! It means a lot!